Zoopla notes rise in delivery of leads to agents

Jake Carter

February 13, 2020

The delivery of applicant leads and valuation leads both increased in January 2020, according to data collected by Zoopla.

Applicant leads noted a 25% rise, whilst valuation leads jumped by 17% comparing January 2019 and January 2020.

The company also saw an uptick in its coverage of lettings listing in London, which grew from 58% to 71% over the same time frame.

Turning to web traffic, Zoopla outlined that it recorded a 15% rise in sessions, year-on-year.

It added that the rise is attributed to the creation of ‘Zooploma’, a digital marketing campaign designed to support buyers and renters.

Unprompted brand awareness increased to 66% in January, whilst prompted brand awareness remained the same at 94%.

On a monthly basis, new business leads reached a record high in January, with 345 branch sign-ups and returns to Zoopla.

Charlie Bryant, chief executive at Zoopla, said: “Undoubtedly, the scale of our marketing investment has galvanised market confidence, and set a new, upward trajectory for the year ahead.

“Results show that our campaign, which launched on Boxing Day, has engendered real cut-through with agents and consumers alike.

“With the backing of Silver Lake, we have been able to establish a new era for Zoopla, in which we double down on immediate agent need and priorities, easing the everyday pain points that might otherwise hamper their businesses, while also planning for the long term.

“The Zoopla advantage has unlocked value for agents in a way that other providers cannot, and we’ve generated genuine traction in regions where we had previously been underrepresented.”

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