Zoopla is removing non-property related adverts from its listings today.
The property group said that by removing visual distractions, decluttering the web page and helping it to load faster, it aims to drive better marketing reach for properties listed on the portal and by extension for agents.
Charlie Bryant, managing director of Zoopla’s property division, said: “We’ve listened to feedback from agents and this change is one of a number of small but important steps we are taking to ensure we are best positioned to support the day to day needs of our agents and consumers.
“It’s vital to set the standard for the property search experience and this is all part of that process. Listings are the lifeblood of agents and we need to have the best search experience available around those listings.”