Zoopla is trialling a property valuation report in nine locations across the country ahead of a full rollout in 2019.
The report should help agents win instructions and give vendors exclusive property data insights.
It will be available to Zoopla agents and consumers direct and offers up-to-date and exclusive local market insights.
Charlie Bryant, managing director of Zoopla’s property division, said: “Our hope is that it will enable agents to demonstrate their local expertise with accurate, reliable and independent data and is one of many new agent focused innovations which we have currently in development.”
Bryant added: “Our aim is to become the number one property destination in the UK. “To achieve that we are highly focused on delivering what matters most to consumers and our agent partners.
“In tougher market conditions agents need to see value for money in their portal fees and Zoopla is leading the way on that front.
“Combined, our quality leads, value for money, and breadth of products and services go further than anyone else. We’re 100% agent focused, and it matters to us that every agent performs.”
The property valuation report is powered by Hometrack’s automated valuation methodology, which is used by 13 of the top 15 mortgage lenders in the UK to value properties in mortgage underwriting decisions.
The current trial offers free PVR access to Zoopla agents located in Bath, Brighton, Cardiff, Chester, Exeter, Nottingham, Tunbridge Wells and parts of London.