Zoopla unveils growth in applicant and valuation leads

Jessica Nangle

January 15, 2020

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Zoopla has reported growth in applicant and valuation leads over the past 12 months.

Total applicant leads were up 18% in 2019 and applicant leads per listing up 24% over the same period.

Agents also saw a 41% increase in total valuation leads.

The news follows the company’s recent announcement that it will create 120 jobs in 2020 onwards.

Zoopla also  expanded its AdReach business, helping developers and agents reach potential homebuyers on social media.

One UK developer reportedly saw an increase of 86% in lead volume using the service.

In 2019, monthly site visits to Zoopla rose to 58 million, with total sessions up 19% compared to 12 months prior.

Over 1.4 million people downloaded the Zoopla mobile app which was revamped in August 2019.

Charlie Bryant, chief executive at Zoopla, said: “2019 was the year of infrastructure where we built the solid foundations necessary for us to reach our goal of re-imagining intelligent home decisions for all.

“With this now in place, 2020 promises to be a year of growth for Zoopla, as we strive for even greater levels of service and customer support.”

“We want to be the portal of choice for agents and consumers, but to achieve this we needed to invest in the areas that matter.

“Top of the list was innovation, which is why we’ve put significant resources into developing an industry-leading pipeline of exciting new technology and products, underpinned by a team of experts.

“This renewed focus has led to an increase in sales and valuation leads.

“This, combined with a pledge of no across-the-board real price increases and a focus on delivering value for agents, means you can see why more agents than ever before are choosing Zoopla.”

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