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Zoopla: Valuation leads up 42% since My Home launch

Jake Carter

May 19, 2021

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Zoopla has revealed that, a month after the launch of My Home and its major marketing campaign, valuation leads have risen 42%.

There has also been a 12% uplift in visitors tracking a home, and home values sessions are up 370%.

With Zoopla’s latest House Price Index revealing that stock levels are down nearly 30% in April, the aim of My Home and the business’ marketing campaign is to turn the 42% of UK households starting to think about selling into active sellers.

Zoopla’s Hidden Equity survey found that the average homeowner undervalues their property by an average of £46,305.

By educating homeowners on the true value of their property by providing an expert market valuation and personalised guidance, agents can support homeowners with selling their home.

Andy Marshall, chief commercial officer at Zoopla, said: “We’re delighted to see the strong results My Home is already driving for our customers, particularly when it comes to valuation leads, which we know are gold dust for any agent.

“Our multi-million pound investment is all about supporting agents to capitalise on the buoyant market and the initial results show we’re off to a great start with agents already reaping the benefits.”


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