Zoopla has launched a new Zooploma designed to support and “empower” buy-to-let landlords and investors.
The personalised email programme provides free property guides, expert advice, and inspirational stories to Zoopla’s landlord and investor audiences.
The Zooploma has attracted 25,000 subscribers in just over a week.
The ‘Investor Zooploma’ is the fourth launch in the franchise and follows the successful launches of the first-time buyer and rental Zooplomas earlier in the year, and the Homemover Zooploma back in August.
The Zooploma guides also give well-known brands the opportunity to advertise relevant products for each specific audience, such as mortgage calculators or tools to access credit score.
Adam Knight, head of CRM at Zoopla, said: “Buy-to-let investors are a key audience to us at Zoopla, which is why we have invested in developing a tailored Zooploma designed to support them, and as a result, support agents, too.
“The world of an investor can be a complex one, with considerations to be taken on topics such as financial liabilities and also the best locations to invest.
“We hope the Zooploma will support them on their investment journey, and perhaps even make the most of the stamp duty holiday until the end of March 2021.”